Lumen Workspace · SaaS
Launch motion that hit 1M ARR in 11 weeks
Lumen required synchronized launch messaging, product positioning, and demand capture.
Headline outcome
$1M ARR · 11 weeks

Work Delivered
Go-to-Market PositioningLanding SystemLaunch Campaigns
ARR
$0 to $1M
11 weeks
Demo Conversion
9% to 21%
+133%
Outcomes
- Compressed launch timeline with unified campaign + funnel stack
- Improved messaging clarity by segment and acquisition channel
- Scaled pipeline with high-intent inbound conversion architecture
