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Lumen Workspace · SaaS

Launch motion that hit 1M ARR in 11 weeks

Lumen required synchronized launch messaging, product positioning, and demand capture.

Headline outcome

$1M ARR · 11 weeks

Lumen Workspace launch preview

Work Delivered

Go-to-Market PositioningLanding SystemLaunch Campaigns

ARR

$0 to $1M

11 weeks

Demo Conversion

9% to 21%

+133%

Outcomes

  • Compressed launch timeline with unified campaign + funnel stack
  • Improved messaging clarity by segment and acquisition channel
  • Scaled pipeline with high-intent inbound conversion architecture
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