Northwind Capital · Fintech
Rebuilding the demand engine for a Series B fintech
Northwind needed to unify paid and organic acquisition into one predictable revenue system.
Headline outcome
+312% qualified pipeline

Work Delivered
Brand RefreshWebsite Re-architectureConversion Optimization
Qualified Pipeline
$1.2M/qtr to $4.9M/qtr
+312%
CAC Payback
14 months to 8 months
-43%
Outcomes
- Integrated SEO + paid media execution across one attribution stack
- Reduced funnel leakage through landing page and form architecture updates
- Created a repeatable acquisition loop for new market launches
